Whenever a customer buys a product or subscribes to something, they always end up on a “Thank You” page. It’s obvious.

You can use this to your advantage by doing more on it than encourage your customers to close the window.

I’ve found that the people who really know how to use the “Thank-You” page are the airlines people. When you go to their “Thank-You” page, it says not only “Thank You” for your purchase, but they also give links leading to pages on “How to book a Hotel”, or “How to rent a car”.

This something that you can definitely use for any website for upsells, downsells or to market your other products.

When someone buys Product A, your “Thank-You” page can also link to related Service B, Membership C and/or Newsletter D, for example.

This is why membership sites are so popular because then, the customer can check a box and only be billed at selected intervals. How have you changed your “Thank-You” page from a dead-end, wasted resource into an income generating opportunity?