Email hosting, why should you get it?

You have properly used a third-party e-mail host before, whether you know it or not. An example of a third-party e-mail host is Gmail, or Hotmail. There are many different e-mail hosts out there, most of them are free however you can pay for upgrades on some of them. I’m going to discuss the advantages and the disadvantages of buying e-mail hosting, either for personal use or for business use.

If you are an Internet marketer, or a business then you may already have e-mail hosting, whether it be your own server or a third-party server. For the purpose of this article I’m going to assume that you do not have your own e-mail hosting at this moment in time. If you are an Internet marketer or a business, then you may collect people’s e-mail addresses for subscriptions or to inform them of the latest products and deals that your business is offering. There are a few different services that you can use to collect these e-mails and send out bulk e-mails, for example awber or GetResponse. These services provide you with e-mail hosting, however they control it and can delete you whenever they want, which means you could lose your subscribers.

That is why you could purchase e-mail hosting for your business. There are many advantages to this and I’ll list them below. The first is that it is much more secure than using a third-party. The reason for this is that you have increased control and only you can access the server, whereas with a third-party solution anybody who works for them has the potential to take the e-mails and view them. You also have more control over technical issues, for example if something goes wrong with the server or you wish to upgrade something then you simply can, however with third parties you cannot simply just edit things as and when you want. Sometimes it can also be cheaper to get your own e-mail hosting, if you are sending out a lot of e-mails.

Of course, with everything there are also disadvantages. If you have no knowledge of servers or how e-mail hosting works, then there could be a decrease in security with your own e-mail hosting as you may not know how to patch certain flaws or prevent viruses. There can also be increased costs if you only send out a few e-mails. If you are sending out bulk e-mails then you will most likely save money. You also have a responsibility with your own e-mail server, to make sure that no spam is sent.

HostSG offers high reliability cloud computing email service known as Cloud Email. With full features provided such as anti-virus, anti-spam protection, multiple server cluster, outgoing email monitoring and email archival, Cloud Email is the next generation email hosting platform for business use. Contact us today to see how we can increase your business productivity.