Category — Yahoo

Although Microsoft raised their bid to $31 a share (an estimated $44.6 billion in total) there for search engine powerhouse Yahoo, the acquisition was not meant to be. Yahoo claimed the price was still under bidding the value of Yahoo, a point that was only driven further home by the continued stock price gains of the company. [Read more →]

The more links you have to your site (AKA backlinks), the higher listing you have with search engines. It also brings you more traffic. You can also exchange links with another site. This in known as a 2 way link. A one way link is better though. You can submit your link to directories to get one way links. People can go to these thousands of directories and add their link to it.

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Search engine optimization, also known as SEO is basically through which the volume and quality of web traffic to a website derived from web search results is optimized. SEO comes under the category of search engine marketing, which is a form of internet marketing that aims to promote websites by improving online visibility in search engine searches. As we know, Google is rated as one of the best search engines with the majority of the websites gaining traffic via this search engine. How does one ensure that his website is highly placed rankings for specific keywords? Let us look at the basics of search engine optimization technique that help websites stay ahead of its competitors.

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Search engines all have what we call spiders, which basically crawl around the online space reading and picking up content from web pages. Those pages would then be indexed appropriately depending on relevance, website’s structure and credibility. To allow these spiders to easily navigate your site’s content so eventually you would rank well for relevant keywords in SERPs; your pages need to be easily read by search engine. [Read more →]