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Category — Web Design

Web Site for Small Business, Worth the Investment?

Too many Singapore small business owners ignore the importance of having a professional online presence. As a small business owner, how much value can your website bring to your company? You may already have a professionally designed, robust e-commerce site filled with dynamic information that is updated on a daily basis. Instead, maybe you have a simple site filled with static content such as your mission statement or contact information. Or are you among the majority of Singaporean small business owners who have no web presence at all?

A recent blog post titled Being online IS worth the time and money addresses the common misconceptions many small business owners have regarding the value of their web presence. This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.

In addition to these factors, there are several other potential benefits you should consider:

Making Your Business Seem Larger

A professional site with valuable content will help your customers take your business serious. It’s important to remember that most potential customers and clients are unaware of your small business status. If the design and content of your website is on par with those of larger competitors, your business will be perceived as a larger entity.

Meeting Expectations

Today’s average shopper expects business to have a web site. If your target market is young, mobile, or tech savvy, the expectations for impressive, feature-rich design and dynamic content are even greater. If your top competitors have web sites, you must ensure yours is equivalent at the very least if you wish to attract new clientele. Ideally, your website should strive to top those websites in all aspects. You should also determine if your clients have web sites. If your clients understand the value of a web presence, they are more likely to expect the same from you.

Lowering Marketing Costs

Obviously, selling products and services online are a great way to increase revenue. However, not all small businesses are interested in pursing this option. Instead you should consider an investment in marketing your products and services on your web site. Web savvy consumers often begin their research by reviewing products and service information on your website. If this information is unavailable, this group may pass you by. Once this information is available on your web site, it can be easily distributed to potential clients without the need to print excessively.

In today’s Information Age, a web site is no longer an option, no matter how large or small your business may be. Ensure your online strategy is reviewed and updated at regular intervals. And remember, the only thing worse than not having a website is having an unprofessional and poorly maintained site that lowers the reputation of your business.

Find out how HostSG’s Web Development & Search Marketing can help you create a successful Online Strategy.

October 21, 2008   No Comments

Top 5 Reasons for Web Site Re-design

New Look and Feel

Your website may be the first encounter potential customers have with your business. Does it accurately portray your corporate culture? Your design can be whimsical, sophisticated, high tech, elegant, or modern. On the flip side, it can be sloppy, thoughtless, or unorganized. Or perhaps your company has recently restructured or updated their image. Don’t forget to include your website’s design. A good first impression is important, but an accurate impression is just as critical.

Effective and User-Friendly Navigation

Over time, your usage metrics and customer feedback will help determine the success of your site’s navigation. This information will help you understand which pages are useful, which ones are ignored, and which critical pieces of information are missing. As you adjust your content, you should also review your navigation and ensure customers can quickly and easily find the content they need. [Read more →]

October 6, 2008   No Comments

Successful Web Design Solution in Singapore

Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for. Although websites can be delivery systems for games and videos, and although those delivery systems can be lovely to look at, such sites are exemplars of game design and video storytelling, not of web design. So what is web design? [Read more →]

September 2, 2008   No Comments

3D Box Images - Great for web design product branding

3d package is a 3d-box graphic generator. 3d package lets you instantly create 3d-box images online, free!

Just upload pictures for cover and sides and then get 3d-box in you favorite image format (JPG, GIF, PNG supported). Useful for web site design requires professional product images in boxes.

July 29, 2008   No Comments

Swift Mailer - PHP Mailer Library

email hostingSwift Mailer is a feature-rich PHP mailer library for sending e-mails from PHP websites and applications.Mail IconIt does not rely on PHP’s native mail() class which consumes high resources. Instead, Swift communicates directly with an SMTP server or a MTA binary to send mail quickly and efficiently.

Swift supports event-driven plugins which offer you the opportunity to really take control of the library and set this mailer apart from everything else that’s out there.

For HostSG email hosting customers, you can consider using Swift Mailer for your PHP email form function.

July 29, 2008   No Comments

Web Design Tip - Know the Font by uploading the image

For many web designers, sometimes we want to know what is the font use on a media, brochure, web site or even customer’s logo design. Fret no further, you can simply know the font just by uploading the scanned image.

fonts checker

What The Font is a free service by MyFonts which lets you upload an image, scans a large font database and gives you the font name as a result.

July 14, 2008   No Comments

Flash Menu for Web Design - FameID

For the web designer who prefer to design their web site in flash -  Please try the FameID menu which uses XML to store the data, almost every setting is configurable and has a submenu feature which is kinda unique. Some of our Singapore Web Designer friends have tried this fantastic menu and it is hassle free and very easy to use.

flash web design [Read more →]

July 14, 2008   No Comments

Free WYSIWYG Editor - OpenWYSIWYG

openWYSIWYG is a free cross-browser WYSIWYG editor that’s shipped with most of the rich-text editing features you need. Perfect for web site designer that do not want to pay for license editors such as Macromedia Dreamweaver.

This editor works as a textarea replacement with a single line of code. It can be used with any programming language as it is coded entirely in JavaScript. Intergrate codes easily with beautiful web design images.

Features of OpenWYSIWYG

  • Powerful editting environment
  • Enhanced Table Creation
  • Cross-Browser Compatible
  • Coded Entirely in JavaScript
  • Dropdowns with Formatting Preview
  • Open Source Licensing
  • Sleek User Interface

June 3, 2008   No Comments

10 Useful Web Hosting Resource for Web Designers

  1. Matt’s Script Archive: FormMail
  2. Joomla Open Source Content Management System
  3. Free CSS Menu Scripts
  4. Swish - easy flash animation
  5. Online PDF Conversion
  6. Color Palette
  7. WordPress
  8. Free WordPress Themes
  9. Flash Kit
  10. XHTML tutorial

May 19, 2008   No Comments

Make more money from your thank you page

handshake

Whenever a customer buys a product or subscribes to something, they always end up on a “Thank You” page. It’s obvious.

You can use this to your advantage by doing more on it than encourage your customers to close the window. [Read more →]

May 3, 2008   No Comments

Google Sandbox

What is Google sandbox?

Google Sandbox is about new websites, it determines the date of the recording site, as well as placement in the Google search results (SERPS). This process may take up to 6-8 months, which opposes the plans are causing frustration for webmasters. The question is, what can be done during the time in which sites are in Google’s sandbox?

Do not waste time to examine your site listings in search results emphasize instead of SEO methods to accelerate and improve your ranking status offers results. Even the efforts of other major search engines such as MSN and Yahoo, as it is not like Google sandbox, it will help drive traffic to your site while he waits for Googlebot your pages to be indexed.

[Read more →]

March 29, 2008   No Comments

Powerful SEO Techniques for better result in Search Engines

Search engine optimization, also known as SEO is basically through which the volume and quality of web traffic to a website derived from web search results is optimized. SEO comes under the category of search engine marketing, which is a form of internet marketing that aims to promote websites by improving online visibility in search engine searches. As we know, Google is rated as one of the best search engines with the majority of the websites gaining traffic via this search engine. How does one ensure that his website is highly placed rankings for specific keywords? Let us look at the basics of search engine optimization technique that help websites stay ahead of its competitors.

[Read more →]

March 29, 2008   No Comments

Integrate SEO with Web Design

When the website design is easy to get around, visitors will stay longer. Better design means less eye movement and this will lead to more conversion. Design sites just like Road Maps giving complete indication to the user about various links and paths. Provide those points to the site that have high contrast to attract the visitor’s eye. Use different font sizes and larger fonts for the headings. Use faces as faces are visual anchors for users and more interesting and comforting. Underline the links in blue. Surround text, images and click able links with white spaces. Use captions on pictures. Use some motion like flash or video to attract the visitors.

[Read more →]

March 29, 2008   No Comments

Using Social Media Platform for Search Engine Optimization

Social Media sites and social media networking is a new revolution in the world of Internet. With the social media sites coming into existence and actively being used by people all across the world, it is now looked at as a new opportunity by search engine optimization experts. And that led to the birth of the concept called ‘Social Media Optimization’.Before we go on to discuss, what Social Media Optimization is and how it is done, let us first see, why these social media sites have gained such huge popularity in such short time. Social media sites are based on the technology of Web 2.0. This makes them very interactive and interesting too. They are all about real people getting connected with real people in different parts of the world. Sometimes social media sites are helpful in increasing the social connections of a person, and sometimes it is passing on knowledge from one person to another.

[Read more →]

March 29, 2008   1 Comment

Basic Web Design Tips

When you begin designing your HTML web pages, you may find that many HTML courses fall short when it comes to providing you with special effect HTML codes and tips.However, there are many special effect HTML codes that will enable you to enhance your visitors’ experience tremendously.

When trying to decide what HTML codes to use within your web pages, keep in mind, if it doesn’t enhance your web page, it’s probably best to leave it out, as the more special effects you add to your page, the longer your page will take to load.

In addition, prior to using any of these HTML codes and tips within your web pages, you must ensure that the effect you’re trying to achieve doesn’t irritate your visitors.

[Read more →]

March 29, 2008   No Comments