Category — Web Design

Text

• Background does not interrupt the text
• Text is big enough to read, but not too big
• The hierarchy of information is perfectly clear
• Columns of text are narrower than in a book to make reading easier on the screen

Navigation

• Navigation buttons and bars are easy to understand and use
• Navigation is consistent throughout web site
• Navigation buttons and bars provide the visitor with a clue as to where they are, what page of the site they are currently on Frames, if used, are not obtrusive
• A large site has an index or site map

Links

• Link colors coordinate with page colors
• Links are underlined so they are instantly clear to the visitor

Graphics

• Buttons are not big and dorky
• Every graphic has an alt label
• Every graphic link has a matching text link
• Graphics and backgrounds use browser-safe colors
• Animated graphics turn off by themselves

General Design

• Pages download quickly
• First page and home page fit into 800 x 600 pixel space
• All of the other pages have the immediate visual impact within 800 x 600 pixels
• Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text
• Every web page in the site looks like it belongs to the same site; there are repetitive elements that carry throughout the pages

HostSG can help your business with a professional looking web design and search engine optimised site that help to increase sales lead and publicity. Find out more about our web design service at www.hostsg.com .

Basics & Principles

9 Essential Design Principles - PSDtuts, known for its Photoshop tutorials, gives us a nice list of basic design principles that can be applied to many different media types, but are often lost in amateur web design.

The Importance of White space - One of the oldest principals of design is white space, and knowing how to use it properly could mean wonders for your design. Popular site A List Apart tackles the subject.

8 Design Tactics to Help You When You’re Stuck -Every designer goes through hard times of “designer’s block”; Matt Inman (also known as “Oatmeal”) gives us 8 tactics to help you get back to work.

10 Great Website Redesigns of 2007 - How better to enhance your design abilities then to learn from the mistakes of those in the past? Webware discusses re-designs that caught their attention in ‘07.

The Open Source Web Design Toolbox: 100 Web Design Template Sources, Tools and Resources - If you’re not utilizing the plethora of open source design materials out there, then you’re either really hardcore or just been living in a cave! Take advantage of the work others have done before with these open source tools.

Top 100 Online Generators for Web 2.0 - From mirrored logos to rounded corners, the web 2.0 look has been often imitated, and much can be attributed to posts like this from Ajaxflakes. Jump on the bandwagon today!

19 Things NOT to do When Building a Website - Many of us looking to tweak our design abilities can easily do so with the zillions of articles available online; however, we sometimes forget about learning things we shouldn’t be doing. Josiah Cole teaches us just that.

Ultimate Web Development Cheat Sheet - like the title says, this post at realsoftwaredevelopment.com is a comprehensive list of guides to html, xhtml, css, javascript, xml, ajax and more.

Color

Color Theory Visualizer - Color is often overlooked in amateur web design (have you seen some of the older sites on the web!?). Color Jack shares an awesome visual tool to help you pick out the right colors for your project.

10 Tools to Help You Create a Web 2.0 Color Palette - As mentioned before, the Web2.0 trend is a little worn out, but all year long designers were chasing the look to grab the attention of everyone interested in the next big thing.

Rule 3: Contrast, Contrast, Contrast - Much like white space, contrast is a very basic lesson you’ll first learn about in traditional design, but can be overlooked or forgotten about by self-taught web designers.

Graphics & Icons

The Top 50 Logo Design Tutorials - For any designer looking to turn their design project into a legitimate business, or just looking for some serious credibility, then you’ll want a professional looking logo. 50 tutorials should get you on the right path.

300 Free Icons - Many designers spend countless hours designing icons for their projects. Many amateur web artists don’t even know the first thing about icon design. Everaldo Coheldo gives ya 300 for free!

Ultimate Web 2.0 Layer Styles - Deznierfolio assists designers in completing their 2.0 style design with an awesome Photoshop download, with layer styles including headers, bars, buttons, and backgrounds.

Iconfinder - Icon Search Engine - If the 300 icons by Everaldo didn’t suffice, then you can always use Iconfinder for that specific icon. All icons are free under the GNU and Creative Commons licenses.

99 Useful Resources for Graphic Designers - Youthedesigner.com is a great resource for those learning graphic design, and their list of 99 sites to check out is a must-see for anyone looking to sharpen their technical graphic skills.

Free Fading Corner Images - Who can turn down free corner images? Bittbox hooks it up once again by giving designers some trendy fading corners for our web2.0-ified site.

50 Remarkable Favicons - Oh the lonely favicon, forgotten about by the even-more-lonely amateur designer. Check out this list of 50 favicons to give you a jolt of creativity to design your own. Who knew that so much could be put into something so small?

Photos

How to Turn Your Photo Into a Movie-Like Effect Using Photoshop - There are many effects you can use to spruce up your images in Photoshop, and adding a dramatic, movie-like flair is just one example. Use this tutorial to add mood adjustments and depth of field effects to your photos.

11 Super Awesome Photoshop Movie Effects - If the method above just doesn’t cut it for you, don’t fret. Photojojo has 11 effects that replicate many successful movie poster effects, such as the simple contrast of films like Scarface and Sin City, or the stylized methods used in A Scanner Darkly and 300.

Free Photoshop Plugins - Like many of the software programs used by designers, Photoshop can be greatly enhanced by the numerous plug-ins that have been created for it, expanding its already extensive capabilities. Use these effects and filters to widen your abilities as well.

Advanced Glow Effects - Lighting is obviously a very important effect that can be used to manipulate your photos; the amount of control that Photoshop gives you is massive. PSDTuts makes the list again with some more advanced “glow” effects.

Beginner’s Guide to Photography for Computer Geek’s Who Want to be Digital Artists - If some of the tutorials above seem a little too advanced for the budding amateur designer, you may need to start with the basics involved with actually taking the pics first, and this tutorial by Bernie does just that.

CSS

55 CSS Techniques You Can’t Live Without - Smashing Magazine is a fantastic resource for web design tips and tricks, and they hit the nail on the head with some great CSS tips in this list. It’s really amazing all of the things your site can display using these advanced techniques.

How to Make Sexy Buttons With CSS - Many people in the real world wouldn’t consider anything on the web to be sexy per se, but then, what do they know? Make sure your website eschews sexiness with this sexy button tutorial by Oscar Alexander.

6 Keys to Understanding Modern CSS-Based Design - much like web design in general, CSS has expanded and evolved over the years, and many designers still need to catch up. Snook explores modern navigation and floating techniques to bring you up to speed.

CSS Slicing Guide - Many professional designers begin building their website layouts and themes in graphics programs first before actually creating the code. Sometimes, the process of transferring these ideas over to code can be daunting; use this CSS slicing guide to make such transitions smooth.

71 Free CSS Menus - If you’re not using CSS to enhance your site’s navigational menus, you either have really boring text navigation or are just living in the stone age. No worries, though, as you’re sure to find at least 1 styled menu to use out of the 71 on this list.

Advanced CSS Menu - After digging through the list provided above, you might get bitten by the CSS-driven-menu bug, and might be looking to shovel deeper. Web Designer Wall has the tool you need to find what you’re looking for.

15 CSS Properties You Probably Never Use (but perhaps should) - Leave it to Oatmeal to give us yet another great design tutorial! With so many CSS properties to utilize, it’s easy to forget some that are mentioned on his list of what you SHOULD be using.

70 Expert Ideas For Better CSS Coding - As you further your CSS knowledge, you may find yourself lost in a sea of style code. Keep yourself organized and make life a little less hectic with these 70 ideas for better coding from the CSS experts at Smashing Magazine.

Blueprint CSS - If 70 ideas weren’t enough for you (or too much to handle), then you might want to check out Blueprint CSS. It’s a CSS framework for you to help jump start your style sheets using advanced CSS organization.

Designing on a Dime: 100 Freebie CSS Resources - One of the misconceptions of web design is that, in order to achieve a really good look, you got to have the financial resources (i.e. billable design hours) to churn out good design. This list of free resources proves otherwise.

Fonts & Text

Color and Typography in Good Design - As mentioned before, color can often be underestimated in certain aspects of design, and perhaps the place it is most often overlooked in is when styling text. Use this color and typography tutorial to learn the basics of what and what not to use when picking font colors.

51 Text Effect Tutorials - On the web, everything can have an “effect” placed on it, and fonts can be styled as well to add some extra flair to your pages. Design Vitality looks at 51 text effects to help get you started.

10,000 Free Fonts - SO many designers feel stuck using the same old default fonts available in many of the programs we use everyday. Liberate yourself with over 10,000 free fonts available over at Shofont.net.

Top 500 Fonts on the Web - Just in case you’re not so confident in what font you should be using, it’s never wrong to look at what everyone else is doing (heck, that’s what the web is all about!). Take a peak at the top 500 fonts being used right now all over the web.

Web Page Readability - This insightful article covers some of the common mistakes still being made today in regards to text readability on the web, and delivers the secret color combination you may be surprised to hear about.

Layouts

30 Dark Designs You Should’ve Seen - On most of the web, the default and most commonly used layouts have white as their background; that doesn’t mean a black or dark background can’t be utilized. Check out these 30 dark designs that do the darker shades of the web justice.

83 Beautiful Wordpress Themes You (Probably) Haven’t Seen - Over the past few years, Wordpress, the open-source blogging and content management software, has exploded. Many themes exist, but these 83 are truly a remarkable showcase of what can be done with the software.

30 Stunning One-Page Websites - Who needs multiple pages? Simplicity is a very significant principle of the web, and it doesn’t get any more simple than a one page design. While not for everyone, let these examples show you that sometimes, less is more.

Web Design-isms: 7 Surefire Styles that Work - Sexy Larissa Meek discusses 7 “isms” to consider using in design. Some include “retroism”, “wordism”, and the “collagist” approach to design. Whichever you use, it’s sure to add an artsy spin to a boring layout.

Elements of Great Design: The Polish - There is just so much detail that can be used and implemented in the design process that it can be really easy to forget “the polish”. Make sure your design is clean and user friendly while still retaining its artistic accomplishments to achieve the ultimate design.

Other

Cool Business Card Designs - Now, there’s more to this game then just dealing with the web; every good designer is going to need a snazzy business card to showcase their contact information. Check out these designs to get some inspiration.

25 Code Snippets for Web Designers - Simple yet very effective code snippets that add some dynamic extras to your web pages. Why build a form or ratings system from scratch when you can just have it for free?

The Web Designers Toolbox - The title of the article pretty much sums it up. The TLBox hooks it up with even more in depth tutorials, tools, widgets, and plugins to fill your design cravings.

35 Designers x 5 Questions - What better way to learn technique then to speak to those who know it best? 35 of some of the brightest minds in web design get put on the spot and share some insightful expert advice.

Secrets of Self Taught Web Developers - A shameless plug, I know, but here is quite an exhaustive list of resources and “secrets” of web designers and developers to help you if you happen to be driving down the self-learning road of the web.

34 Places to Get Design Inspiration - Much of what happens around us in our everyday lives has a huge impact on our design (believe it or not). The next time you’re struggling to find that inspiration, you might just have to look in the right place to find it.

30+ Firefox Add-Ons for Web Designers - Back in the early days, there was little your Internet Explorer browser could do for you when it came to analyzing web pages. Now, the browser is your friend with these must have add-ons to Firefox.

25 Reasons You Might Be A Hard-Core Graphic Designer - Finally, a humorous look at the life of being a hard core designer. If you happen to not meet some of the criteria found on this list, it’s a good bet you didn’t study the resources listed here in this article!

For a professional looking web design with search engine optimised site, HostSG can help your business to improve sales lead and increase web traffic. Learn how we can assist you today.

No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.

1. Prioritize Your Blog
Once seen as an activity with little business impact, blogging has since proved its worth as a valuable business tool. Having a blog is no longer an option. The fresh, relevant content makes a blog a powerful tool for increasing search engine rankings and ultimately, increasing traffic. Blogs are becoming increasingly popular on the Internet. A quality blog can attract a large loyal audience with the potential of becoming customers. They can also build your reputation as an industry leader.

2. Reevaluate Your Marketing Plan
Marketing may be important but an ineffective plan will produce little results and can quickly consume your budget. Don’t just invest in marketing avenues and hope for results. You must diligently track each campaign to completion, monitoring the impact in detail. Be prepared to cut campaigns that do not perform up to expectations, especially if those campaigns are costly. Don’t just assume you get what you pay for in marketing. You may find a low cost option that produces great returns. Either way, you won’t know unless you pay careful attention.

3. Provide Excellent Customer Service
With consumers spending less it will be more difficult to attract and retain customers. Not only will competitive practices increase but consumers will want to get more with their shrinking budgets. Excellent customer service is a great way to stand out from your competition. Customers who have a positive experience are likely to return again and again. They are also likely to share their experience with friends and family, further increasing your sales. With cost effective options such as Live Chat Support it is possible to offer advanced support options on smaller budgets.

4. Streamline Your Website
Take a critical evaluation of your website. Ensure your message is clear and easy to understand. Whether it’s make a purchase, subscribe to a newsletter, or provide lead information, your visitors should understand what you want them to do and how to do it. Optimise wordy content, improve navigation, and review the usability of your checkout process. These updates do not need to be costly. Concentrate on small changes that will bring the biggest impact.

5. Participate in Social Networks
There are numerous social networking sites that provide services free of charge. By participating in these networks you will increase your visibility as well as build your reputation as an industry expert. Social networking sites can also help build targeted relationships with users that are likely to have an interest in your business. In addition to new customers, you can also form beneficial business relationships. At the very least, consider participating in the most popular social networks such as Facebook, Twitter and LinkedIn.

During a pitch meeting last week, the client who we were pitching for was shocked that not everyone who arrives to their websites comes via the homepage. We tried to explain that this is because users are either directed to pages from search engines or dedicated landing pages which are designed for specific purposes. She just didn’t believe us.

So afterward the meeting we did some analysis of websites we’ve built recently in Google Analytics and the writing was on the wall. The majority of websites we’ve built the users arrive via a search query in a search engine and they arrived directly to the relevant page of the site. Others arrived by direct links in advertising, widgets, email newsletters, RSS feeds and directly from websites which linked to them.

So what does this mean? Well from a design perspective it means that no matter where the user arrives they need to be able to navigate to other parts of the site easily, either by navigation or by search. Sure a user may visit the homepage of the site during their visit, but it means that you need to communicate effectively on every page and not just the homepage. This also means that users need to be able to sign up to the site or newsletters from all pages.

Our web design team is highly skilled at understanding the target audience and how to help navigate them to the right location on your site. If you’re unhappy with your current design and feel you need to provide users a better user experience, then please contact us and we’ll help you through our process.

Microsites can be a great way to focus on an issue or product and deliver targeted messages. Some hints and reasons to consider microsite strategy:

Focused Message
Each microsite can be positioned to serve a specific segment of your overall market; the content within each can be focused on one core concept or product category. Visitors to microsites are not distracted with navigation and information that’s not directly relevant to their reasons for being there in the first place. Whether your objective be branding, conversions or leads generation this focused attention and strategy can provide a powerfull solution

Great SEO
The more focused the content of a site, the easier it is for the search engines to deliver qualified traffic to it. Search engines love unambiguous, niche level content with great relevancy and key word density - it makes their objective of delivering relevant search results all the more easier.

Domain Name Strategy
Microsites can each be assigned keyword rich domain names in line with their marketplace positioning. Search engines place weight in the keywords within a website’s URL when serving results for specific keyword queries. Whist Wiliam does not normally drive domain name strategies they can be a great part of an overall SEO

Exceptional Design Opportunities
The look and feel of a microsite can be tailored to appeal directly to its target audience. By contrast, one-size-fit-all websites are broadly designed to appeal to every possible user persona that might visit. This focus means your design team can really go all out to appeal to the audience!

Give an aspect of your business the website real estate it deserves
Microsites show that as a business you are serious about devoting resources to this particular offering or location. This can improve conversions and is great for building client confidence. Your websites specialisation is a representation of your focus.

Localise Content
Focusing microsites on geographic regions can be a great way to localise your offering and improve conversions.

So microsites can be considered another powerful string in your online marketing strategy bow. If think microsites may be a relevant strategy for you just remember, like anything on the web, it’s all about execution! Rather than building yet another ill conceived, poorly executed microsite about a subject that has no audience utilise the services of a reputable digital agency to assist you to plan and execute a microsite strategy that achieves success!

Learn how HostSG can assist you with building a microsite web design that can help improve your business product awareness.

CSS Galleries

Sometimes it can be hard to come up with design inspiration. CSS galleries are a great place to get design inspiration and they can also be leveraged as a great source of traffic. If you can get your design on these galleries it can drive thousands of visitors to your website.

Unmatchedstyle

cssBeauty

cssvault

Stylegala

CSS Drive

css thesis

Styleboost

CSSElite

CSS Import

Web Creme

CSS Mania

DesignShack [Read more →]

Professional Web Design

Having a professional web design agency to develop your business web site is not good enough. You need to have your web site properly Search Engine Optimized in order to generate greater web awareness and user traffic. With these, the chance to convert your visitors to client increase tremendously as these visitors usually are looking for service related to your business. With the right SEO techniques applied, your ROI will improve along with more prospective customers.

Keyword Research

Whether your site has been around a while or doesn’t even exist yet, the same techniques apply for getting your site highly ranked in the search engines. One of the most important steps is the first one - determining what words and phrases searchers use to find your products and services. There’s no point in being highly ranked for “best coffee beans” when you own a technology consulting firm. It’s important to research what terms apply to your business and determine variations of those terms. Once this is done, factor in the competition (number of results for the term) to narrow the field and help determine what terms you should go after.

Website Optimization

Your keywords and phrases influence the way the copy should be written on each page of your site. They also need to appear in the page’s code in certain ways to make sure the search engines index your page for the correct keywords. If your site already exists, placing the page elements and making slight copy modifications will mean all the difference the next time your site is spidered by the search engines. If your site is being built from the ground up, the content and page elements can be developed as the site is being built so your site is search engine friendly when it launches.

With more than 11 years of experience in producing highly sales converted web site design, HostSG have assisted hundred of businesses owner prospers with sales queries and generating large-scale online awareness. Contact us today for a free consultation to see how we can help your business.

Over the years the Internet has seen much advancement in available technologies. Widespread broadband availability has allowed for graphic intensive sites as well as rich media such as streaming videos. The wide range of options can make it difficult for web designers, developers and administrators to settle on one approach. It’s no surprise that numerous websites have become large, unwieldy collections of content, images, technologies and add-ons. While these features can have a positive impact when used effectively there are some notable advantages for using a minimalist design for your site.

Simpler Navigation
Complex sites require complex navigation which increases the chance the users won’t be able to find what they are looking for. While it is tempting to provide all relevant information and allow the users to pick and chose what they need, many users simply won’t have the patience to visit numerous pages. While the popular three click rule has long since been disproven as an exact metric, the overall concept still remains. Users are only satisfied when they can find what they are looking for with minimal time and effort. A minimalist approach provides only what visitors need in concise, easy to navigate manner.

Straight Forward Message and Call to Action
Profitable sites have one trait in common; they are able to convince their visitors to perform an action. Based on the goals of the site this action could include purchasing an item, providing contact information or signing up for a newsletter, just to name a few. If this call to action is difficult to understand or buried under excess content there’s a good chance your users will pass it by, wreaking havoc on your bottom line. A minimalist design removes excess clutter making it clear as to what actions should be taken.

Less Administration
Since minimalist sites involve less content and fewer technologies the administration of these sites requires less effort. This can prevent downtime and the need for technical staff members, both of which can be costly. With each new technology or add-on you employ you increase the complexity as well as the likelihood that something will fail. Seemingly stable features can present unexpected problems when layered. A minimalist approach reduces the cost of site management while ensuring greater uptime.

HostSG specialize in clean and minimalist web design that allows end user to navigate easily through the web site and finding the information they need fast.  This has improve sales lead for our customers with more than 200% from their previous design. Contact us today to see how we can help your business.

There are millions of web sites on the Internet today with thousands more being added each day. The competition is fierce and in order to be successful, you must stay one step ahead of the game.Although designing a professional web site is an important part of your strategic plan, it is only the first step. Before you begin the actual design process, you must first determine your overall strategy and design your web site accordingly.

Internet marketers have basically two choices:

-> Design a mini web site that focuses on just one product or service, with no other content of any kind.

-> Design a content web site that includes not only your products and services, but also information and resources that will be of interest to your target market. [Read more →]

With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.If your marketing budget is shrinking, the Internet may hold the answer in doing more with less. But don’t be fooled into thinking this process is as simple as creating a website. To be successful, your web strategy must be customised for your target market and constantly reworked based on the results of past efforts. The web truly is an investment and those who invest wisely can reap significant rewards.

There’s a good chance that you are already following some basic best practices. You probably have a well designed site complete with professional graphics. You may already be in the practice of reviewing competitors’ sites to keep abreast of emerging trends in your specific market. What other areas can you consider to expand your online presence and capture a larger market share? [Read more →]

If you’re running a web site you need to know how it is doing, in particular how you’re performing against your competitors, and where you can improve.These useful tools will help you to monitor and (hopefully) improve the performance of your site according to generally recognized web site marketing criteria.

SEOmoz Trifecta Page Strength Tool

If you would like to measure the strength of a certain page on a site, blog, or an entire domain, then check out the SEOmoz Trifecta Page Strength Tool (free registration required).

Based on various factors you will see your impact within your industry and can compare it to others. Note that free accounts are limited to one report per day. [Read more →]

Google recently released a beta version of their new Internet Browser called Chrome in more than 100 countries. Their approach is to provide a web browser better suited to handle the media rich experience that users now expect on the Internet.Chrome boasts a host of features including enhanced stability through a multi-processer design and increased security from malware and phishing through concepts like sandboxing. It’s no surprise that enhanced search features have been carefully integrated into the user experience. Despite the unique direction Google is taking, Chrome will remain an open source project, allowing developers to build upon the application. [Read more →]

Too many Singapore small business owners ignore the importance of having a professional online presence. As a small business owner, how much value can your website bring to your company? You may already have a professionally designed, robust e-commerce site filled with dynamic information that is updated on a daily basis. Instead, maybe you have a simple site filled with static content such as your mission statement or contact information. Or are you among the majority of Singaporean small business owners who have no web presence at all?

A recent blog post titled Being online IS worth the time and money addresses the common misconceptions many small business owners have regarding the value of their web presence. This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.

In addition to these factors, there are several other potential benefits you should consider:

Making Your Business Seem Larger

A professional site with valuable content will help your customers take your business serious. It’s important to remember that most potential customers and clients are unaware of your small business status. If the design and content of your website is on par with those of larger competitors, your business will be perceived as a larger entity.

Meeting Expectations

Today’s average shopper expects business to have a web site. If your target market is young, mobile, or tech savvy, the expectations for impressive, feature-rich design and dynamic content are even greater. If your top competitors have web sites, you must ensure yours is equivalent at the very least if you wish to attract new clientele. Ideally, your website should strive to top those websites in all aspects. You should also determine if your clients have web sites. If your clients understand the value of a web presence, they are more likely to expect the same from you.

Lowering Marketing Costs

Obviously, selling products and services online are a great way to increase revenue. However, not all small businesses are interested in pursing this option. Instead you should consider an investment in marketing your products and services on your web site. Web savvy consumers often begin their research by reviewing products and service information on your website. If this information is unavailable, this group may pass you by. Once this information is available on your web site, it can be easily distributed to potential clients without the need to print excessively.

In today’s Information Age, a web site is no longer an option, no matter how large or small your business may be. Ensure your online strategy is reviewed and updated at regular intervals. And remember, the only thing worse than not having a website is having an unprofessional and poorly maintained site that lowers the reputation of your business.

Find out how HostSG’s Web Development & Search Marketing can help you create a successful Online Strategy.

New Look and Feel

Your website may be the first encounter potential customers have with your business. Does it accurately portray your corporate culture? Your design can be whimsical, sophisticated, high tech, elegant, or modern. On the flip side, it can be sloppy, thoughtless, or unorganized. Or perhaps your company has recently restructured or updated their image. Don’t forget to include your website’s design. A good first impression is important, but an accurate impression is just as critical.

Effective and User-Friendly Navigation

Over time, your usage metrics and customer feedback will help determine the success of your site’s navigation. This information will help you understand which pages are useful, which ones are ignored, and which critical pieces of information are missing. As you adjust your content, you should also review your navigation and ensure customers can quickly and easily find the content they need. [Read more →]

Web design is not book design, it is not poster design, it is not illustration, and the highest achievements of those disciplines are not what web design aims for. Although websites can be delivery systems for games and videos, and although those delivery systems can be lovely to look at, such sites are exemplars of game design and video storytelling, not of web design. So what is web design? [Read more →]