Category — Make Money
An Internet marketing strategy is not only a good idea, it is vital to business marketing - particularly small business marketing. Having, maintaining, updating, and promoting a website is now a major factor in the success of any business, regardless of size.Creating a website, and then sitting back and waiting for people to find it is not enough. Because of the billions of web pages, you must promote your website every chance you have. This is a critical part of not only your Internet marketing strategy, but also your overall marketing strategy. Customers are very willing to visit websites and learn about new products and services, but they need a little help getting there.
Most online articles, ebooks, webinars, and online courses about promoting a website rely on the web itself. While this is necessary, it isn’t enough, because your business may have many people who are not enthusiastic web surfers, but who would, nonetheless be interested in either shopping online, or learning more about your business there.
These people, the ones who are only lukewarm in their enthusiasm for the Internet, need to be reached in other ways. They may well “convert” to online shopping, or at least comparison shopping online, but they need a little push to try new things online. This is particularly true for very localized businesses, such as farmers’ markets or day care services. There are inexpensive and effective ways for you to reach these people online.
Ways in which you can use offline strategies to market your business and build enthusiasm for your website include: television and print advertising; business cards and business stationery; billboards, fliers, and catalogs; direct mail; telemarketing with website info included in the scripts; and news releases to all forms of local media.
Internet marketing strategy cannot depend solely on the Internet. Your Internet marketing strategy should include every means of promoting your website and building traffic from targeted customers. Television, radio, and classified advertising can be expensive, but if you do invest in these forms of media, make sure that your website is mentioned everywhere, and ask if those media can link to your site from theirs.
Direct mail postcards should feature your website prominently. That way interested people can easily visit your website when they see your web address prominently displayed on the postcard.
While every little bit does help, some advertising media are more cost effective and efficient than others. While your billboard ads should feature the address of your website, a person would most likely have to see the billboard many times before finally deciding to look up the website.
The problem with newspapers, aside from rapidly declining circulation levels, is that newspapers are large, and not neat, and if your ad is buried on an inside page, it may not get much notice. Radio ads must spell out the address of your website, and that is not a very accurate way of promoting it. On the other hand, direct mail postcards are small, convenient, and portable.
Trade journals are another good way to get the name of your website known while at the same time making it easier for interested parties to copy your URL and visit your site. If a trade journal offers to put a link to your website on theirs, this would help even more. Other methods do work and should be at least considered, but in many cases, people will have to see your newspaper or billboard ad multiple times before remembering your address.
Direct mail postcards are small enough to hang onto and perhaps place in a shirt pocket, making it easier to have your website address handy. It is more likely that potential customers will still have a direct mail postcard handy when he or she is on a computer. While many forms of offline advertising can help promote your website, direct mail postcards are an often overlooked advertising medium that is very easy for customers to use to find out about and visit your website.
Whether you are a new start-up or large enterprise corporation, HostSG has the expertise to launch a professional web site that focus on generating sales lead through effective internet marketing and search engine optimization. Contact us to see what we can do for your business today.
June 7, 2009 No Comments
No matter which industry you’re in you are probably feeling the effects of the current economic downturn. If the experts are correct then the worse is yet to come and not all business will survive. If you want to protect your online business, here are five critical areas to address as quickly as possible.
1. Prioritize Your Blog
Once seen as an activity with little business impact, blogging has since proved its worth as a valuable business tool. Having a blog is no longer an option. The fresh, relevant content makes a blog a powerful tool for increasing search engine rankings and ultimately, increasing traffic. Blogs are becoming increasingly popular on the Internet. A quality blog can attract a large loyal audience with the potential of becoming customers. They can also build your reputation as an industry leader.
2. Reevaluate Your Marketing Plan
Marketing may be important but an ineffective plan will produce little results and can quickly consume your budget. Don’t just invest in marketing avenues and hope for results. You must diligently track each campaign to completion, monitoring the impact in detail. Be prepared to cut campaigns that do not perform up to expectations, especially if those campaigns are costly. Don’t just assume you get what you pay for in marketing. You may find a low cost option that produces great returns. Either way, you won’t know unless you pay careful attention.
3. Provide Excellent Customer Service
With consumers spending less it will be more difficult to attract and retain customers. Not only will competitive practices increase but consumers will want to get more with their shrinking budgets. Excellent customer service is a great way to stand out from your competition. Customers who have a positive experience are likely to return again and again. They are also likely to share their experience with friends and family, further increasing your sales. With cost effective options such as Live Chat Support it is possible to offer advanced support options on smaller budgets.
4. Streamline Your Website
Take a critical evaluation of your website. Ensure your message is clear and easy to understand. Whether it’s make a purchase, subscribe to a newsletter, or provide lead information, your visitors should understand what you want them to do and how to do it. Optimise wordy content, improve navigation, and review the usability of your checkout process. These updates do not need to be costly. Concentrate on small changes that will bring the biggest impact.
5. Participate in Social Networks
There are numerous social networking sites that provide services free of charge. By participating in these networks you will increase your visibility as well as build your reputation as an industry expert. Social networking sites can also help build targeted relationships with users that are likely to have an interest in your business. In addition to new customers, you can also form beneficial business relationships. At the very least, consider participating in the most popular social networks such as Facebook, Twitter and LinkedIn.
May 25, 2009 No Comments
In light of the present economic climate all over the world, legitimate business opportunities for earning a stable income without having to be regularly employed have proven to be very lucrative for a lot of people. In order to generate profits and keep up with the growing demands of living in the 21st century more people are considering starting up businesses online or even taking online jobs that are offered.Getting lost in the hype and losing perspective of what online businesses should be can be rather easy. From every source possible there is just so much information telling you this and that about online businesses and how it changed their life as well as their family’s lives.
It is becoming harder and harder to separate those that are bogus from those that are legitimate online businesses with so many different kinds of web based enterprises. Due to transacting with shady online businesses a lot of people get scammed. This true and alarming fact should be addressed by consumers and sellers themselves and not only by bureaucratic agencies. It will bode well for you to be among those legitimate online businesses, if you are thinking of starting your own business.
The honest business sense of entrepreneurs as well as the smart choices made by consumers is what legitimate online businesses are founded on. To ensure success with your own online business requires you to be an honest entrepreneur with the best products to sell for a fair price offered.
To ensure and maintain the quality of the goods you will sell as well as secure profit generation requires intense preparation and research when starting a legitimate online business. So as to facilitate sales and guarantee repeat transactions, it is also important to have convenient payment options to offer potential buyers. There are several payment options available for online buyers that are fast and secure at the same time. It is important that you make your buyers feel safe in their transactions with you. A satisfied customer is a repeat customer, so keep that in mind.
Their ability to provide high quality products that go above and beyond the expectations of the customer is the mark of legitimate online businesses. They are also the ones that deliver promptly, guarantee refunds or returns if and when the product/s they sold are not what the customers expect or paid for.
Being among legitimate online businesses entails that the seller can personally guarantee that the products they sell are safe and will get to the customer in the same condition as they were before delivery. Because they are the ones that customers trust and transact with more than once, there are great expectations from legitimate online businesses. Profits will be ensured as well as entrepreneurial growth guaranteed if you build a legitimate online business. Get a good hosting partner is one of a key thing for online business and HostSG can be one of the most trusted partners.
May 25, 2009 1 Comment
HostSG average close to a million page view per month. Many average web site owner receives less than 100 visitors in a month. This article outlines some basic tips for building a high traffic web site. After all, having a traffic booster could means more revenue for businesses.
This is important for every web site, find out what keywords are the most popular possibly by subscribing to a site that provides keyword popularity information. Gear some pages to these keywords so long as they are relevent to your material. Write some pages that would contain these keywords (In headers and other text) but don’t overdue it and keep the material useful.
Google PageRank and Getting Links
Google being the largest search engine in the world matters a lot when it comes to getting your web site listed. They use a computerized page rank system based on links and link structure to compute the “value” of pages. This value combined with the relevance or a search (or how closely your page matches the search phrase in terms of exact matches and number of matches) determines where your page link will appear when a search is done. Getting other webmasters to link to your site is a very important part of getting a good page rank.
Create Useful Content
When you focus on providing real value instead of churning out disposable content, your readers will notice. And they’ll refer others to your site - in droves. Having a lot of content on your site will not only help improve your page rank, but will provide a better chance of getting page hits when internet users search for information. Also good quality content will keep them coming back It may be worth your while to give some useful content away for no charge to help build traffic to your site.
Focus on Helping People
One of the great benefits of focusing on helping others is that it gets fear out of the way. Without fear you become free to just be yourself. You’re able to take intelligent risks and remain detached from any specific outcome because the journey is more important to you than the specific stops along the way. Visitors who benefit after visiting your web site is highly going to recommend through word of mouth.
Create a site map - This will make sure all your pages can be crawled. Some webcrawlers only crawl a site a limited number of links deep such as 3 or 4 links deep. If you create a site map which is available from a link on your home page it will allow webcrewlers to see all your pages within a depth of two links. Having a sitemap is especially important if you use framed HTML pages on your site.
Avoid Duplicate Content
Duplicate content on multiple sites can get your page rank penalized. Submitting your site to search engines too often (more than once per three months) could get you banned with little hope of a reprieve.
April 15, 2009 No Comments
Whenever a customer buys a product or subscribes to something, they always end up on a “Thank You” page. It’s obvious.
You can use this to your advantage by doing more on it than encourage your customers to close the window. [Read more →]
May 3, 2008 No Comments