Category — Internet Marketing

If you’re running a web site you need to know how it is doing, in particular how you’re performing against your competitors, and where you can improve.These useful tools will help you to monitor and (hopefully) improve the performance of your site according to generally recognized web site marketing criteria.

SEOmoz Trifecta Page Strength Tool

If you would like to measure the strength of a certain page on a site, blog, or an entire domain, then check out the SEOmoz Trifecta Page Strength Tool (free registration required).

Based on various factors you will see your impact within your industry and can compare it to others. Note that free accounts are limited to one report per day. [Read more →]

Too many Singapore small business owners ignore the importance of having a professional online presence. As a small business owner, how much value can your website bring to your company? You may already have a professionally designed, robust e-commerce site filled with dynamic information that is updated on a daily basis. Instead, maybe you have a simple site filled with static content such as your mission statement or contact information. Or are you among the majority of Singaporean small business owners who have no web presence at all?

A recent blog post titled Being online IS worth the time and money addresses the common misconceptions many small business owners have regarding the value of their web presence. This post highlights several factors unique to the small business market and addresses the key myth surrounding online sales.

In addition to these factors, there are several other potential benefits you should consider:

Making Your Business Seem Larger

A professional site with valuable content will help your customers take your business serious. It’s important to remember that most potential customers and clients are unaware of your small business status. If the design and content of your website is on par with those of larger competitors, your business will be perceived as a larger entity.

Meeting Expectations

Today’s average shopper expects business to have a web site. If your target market is young, mobile, or tech savvy, the expectations for impressive, feature-rich design and dynamic content are even greater. If your top competitors have web sites, you must ensure yours is equivalent at the very least if you wish to attract new clientele. Ideally, your website should strive to top those websites in all aspects. You should also determine if your clients have web sites. If your clients understand the value of a web presence, they are more likely to expect the same from you.

Lowering Marketing Costs

Obviously, selling products and services online are a great way to increase revenue. However, not all small businesses are interested in pursing this option. Instead you should consider an investment in marketing your products and services on your web site. Web savvy consumers often begin their research by reviewing products and service information on your website. If this information is unavailable, this group may pass you by. Once this information is available on your web site, it can be easily distributed to potential clients without the need to print excessively.

In today’s Information Age, a web site is no longer an option, no matter how large or small your business may be. Ensure your online strategy is reviewed and updated at regular intervals. And remember, the only thing worse than not having a website is having an unprofessional and poorly maintained site that lowers the reputation of your business.

Find out how HostSG’s Web Development & Search Marketing can help you create a successful Online Strategy.

1. Collin LaHay’s Blog Marketing Tips
2. Link Building Bible
3. Google Analytics
4. How to promote your website
5. SEOBook SEO Tools and Information [Read more →]

If you run any Google AdWords campaign, particularly for competitive keywords, you are probably somewhat familiar with the quality score ranking algorithm for all web sites running AdWords campaigns. It is yet to take place, but it is believed that Google will soon factor page load time into its quality score for AdWords campaigns.
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At the recent Ad-Tech Conference in San Francisco, panelists discussed the impact of social media in aiding companies and their market brand. It has been three years since a poll found that 55% of all companies polled had setup blogging initiatives. Since that time one thing has been proven correct, social media has redefined the definition of branding. [Read more →]

When it comes to keyword optimization there are a number of opportunities out there especially in niche areas. We’ll show you how to optimize for keywords successfully.

Search for the right keyword to optimize for

Thousands of people optimize the keywords in what THEY THINK people are searching on, which in most cases are simply useless. You can score #1 for keywords that nobody is searching on. To know what are the actual keyword that work for your industries, you can use Wordtracker. [Read more →]

Whenever a customer buys a product or subscribes to something, they always end up on a “Thank You” page. It’s obvious.

You can use this to your advantage by doing more on it than encourage your customers to close the window. [Read more →]

The more links you have to your site (AKA backlinks), the higher listing you have with search engines. It also brings you more traffic. You can also exchange links with another site. This in known as a 2 way link. A one way link is better though. You can submit your link to directories to get one way links. People can go to these thousands of directories and add their link to it.

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What is Google sandbox?

Google Sandbox is about new websites, it determines the date of the recording site, as well as placement in the Google search results (SERPS). This process may take up to 6-8 months, which opposes the plans are causing frustration for webmasters. The question is, what can be done during the time in which sites are in Google’s sandbox?

Do not waste time to examine your site listings in search results emphasize instead of SEO methods to accelerate and improve your ranking status offers results. Even the efforts of other major search engines such as MSN and Yahoo, as it is not like Google sandbox, it will help drive traffic to your site while he waits for Googlebot your pages to be indexed.

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Search engine optimization, also known as SEO is basically through which the volume and quality of web traffic to a website derived from web search results is optimized. SEO comes under the category of search engine marketing, which is a form of internet marketing that aims to promote websites by improving online visibility in search engine searches. As we know, Google is rated as one of the best search engines with the majority of the websites gaining traffic via this search engine. How does one ensure that his website is highly placed rankings for specific keywords? Let us look at the basics of search engine optimization technique that help websites stay ahead of its competitors.

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When the website design is easy to get around, visitors will stay longer. Better design means less eye movement and this will lead to more conversion. Design sites just like Road Maps giving complete indication to the user about various links and paths. Provide those points to the site that have high contrast to attract the visitor’s eye. Use different font sizes and larger fonts for the headings. Use faces as faces are visual anchors for users and more interesting and comforting. Underline the links in blue. Surround text, images and click able links with white spaces. Use captions on pictures. Use some motion like flash or video to attract the visitors.

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Social Media sites and social media networking is a new revolution in the world of Internet. With the social media sites coming into existence and actively being used by people all across the world, it is now looked at as a new opportunity by search engine optimization experts. And that led to the birth of the concept called ‘Social Media Optimization’.Before we go on to discuss, what Social Media Optimization is and how it is done, let us first see, why these social media sites have gained such huge popularity in such short time. Social media sites are based on the technology of Web 2.0. This makes them very interactive and interesting too. They are all about real people getting connected with real people in different parts of the world. Sometimes social media sites are helpful in increasing the social connections of a person, and sometimes it is passing on knowledge from one person to another.

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1. Do article exchanges with other bloggers
2. Conduct link exchange activity with other blogs and websites.
3. Run a teleseminar.
4. Be a contributor on Yahoo/MSN Answers
5. Create a blog and join MyBlogLog.com
6. Create a MySpace.com account and make friends with your target market.
7. Create a viral report with links coming back to your website.
8. Generate a software product that you distribute free but advertise your website in it.
9. Build an article directory for a hot niche market
10. Produce a useful web-based software for public use
11. Ask thought-provoking questions
12. Build viral videos and upload them to Youtube.com
13. Buy links from Text-link-ads.com
14. Submit classified ads to USFreeAds.com
15. Publish content based on the latest news or unique items to tap on long tail traffic
16. Optimize your webpages for meta tags, title tags and H1 tags
17. Run online contests with kick-ass prizes
18. Run article exchange campaigns with HTML links in them
19. Generate your own social networking site
20. Run a blog carnival
21. Produce an unbelievable product and sell it on Clickbank.com
22. Auction off cheap digital items on eBay
23. Write articles for major sites like About.com
24. Create a regular PDF newsletter

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