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Posts from — March 2010

Why Your Domain Name is the Most Important in Business

A keyword based domain name is vital to establishing an internet presence and allowing the inherent resources of the internet (organic search traffic) to work in your favor. Choosing a keyword based domain name can be critical to the success of your website and should be given careful consideration.

In order to take advantage of the organic search engine traffic (optimization), choosing an optimized/ keyword based domain name is a critical step often overlooked. By selecting a domain that is the equivalent of a keyword search, websites are able to rank higher for targeted keywords; your website keyword site density will increase; thus giving you the benefit of additional organic search traffic and more potential clients. Whether you opt for a brandable domain name or a keyword domain name is a choice you must make in alignment your off-line and on-line business plan; but should not be taken lightly.

Here are a few simple rules to follow to maximize the benefit of a good keyword based domain name and to enhance your site keyword density:

Try to register a.com domain: Always, always use a “.com” domain. Most of the world is familiar with the “.com” naming convention and you should defiantly keep that in mind when choosing..Net domain names are becoming more familiar, mainly because all the.com names have been taken by other marketers, but you still want to stick with the.com format if at all possible.

Structuring: Order the URL (Uniform Resource Locator) so that the more vital keywords are listed before those that are less important. For example, if the target keyword is “money” then moneyonline.com would be more effective than onlinemoney.com.

Length: A lengthy, complex URL is more likely to be rejected by directory editors’; so you’ll want to keep it as simple, to the point, and as short as possible.

Correct English and Must Make Sense: Make sure that the URL is grammatically correct as well. This also will play a role when submitting to directories and so forth.

Put together “power words”: In order to create a distinctive domain name that is still available, one way is to add another less important word to the mix. A few examples include: now, top, just, goto, pro, guide, online, find, etc… Though not ideal, it is the next best option available.

Finally, it is very important to choose a keyword phrase domain name very carefully. This should be considered one of the most important decisions you will make regarding the success or failure of your on0line business/website. You must identify the exact phrase or phrases that searchers will use to find your website and build your domain name from there. The more targeted the campaign is; the more organic internet traffic you will receive which will ultimately leading to more sales.

March 8, 2010   No Comments

VPS Hosting Advantage

If you are relatively new to web hosting, then some terms like VPS web hosting (Virtual Private Servers) may sound like a foreign language to you. But as you spend more time on the web doing business or research, you will eventually learn about it. And once you’ve learned about it, you will then realize how much you need it for growing your business or improving your website.

To begin with, the VPS is an arrangement where you and other clients of the provider share the same server resources. The server is normally split into smaller ones but although divided, each one has its own operating system. This means, all of them can be rebooted independently if needed.

VPS webhosting is the opposite of dedicated hosting where you will pay the provider for the entire server and use it for your own convenience. With dedicated, you don’t have to share the server with others. So, if this is the case, why must you go with VPS Hosting?

Well, VPS web hosting is the most excellent alternative that you can get out there if you don’t like the idea of having to contend with server instability that’s commonly associated with shared web hosting. Additionally, if you don’t think that the high price of dedicated hosting doesn’t give good reasons for going dedicated, then VPS is for you.

Yes, you can save money for choosing cheap shared hosting, but it will not give you the kind of traffic that you need to make your site profitable. But if you will spend a bit more money every month, be sure that the service that you get is worth exactly what you’ve paid for.

Alternatively, the dedicated hosting is pretty costly and there’s no sense in paying more especially if you don’t really require all of those extra resources that comes with dedicated hosting. In conclusion, with VPS hosting, you will surely get what you’ve paid for. You can choose from the array of plans that is best suited for all your needs. Also, you can make the most of its quality hosting services as well as stable server at a price lower than dedicated hosting. Definitely, VPS is one good investment to have.

March 8, 2010   No Comments