Posts from — November 2008

With the current economic climate looking somewhat bleak for 2009, companies are starting to shift their investment from traditional mediums to the web, where the cost per acquisition is lower and the results of the effort are measurable. By carefully planning their online marketing strategy, companies can realize large ROIs.If your marketing budget is shrinking, the Internet may hold the answer in doing more with less. But don’t be fooled into thinking this process is as simple as creating a website. To be successful, your web strategy must be customised for your target market and constantly reworked based on the results of past efforts. The web truly is an investment and those who invest wisely can reap significant rewards.

There’s a good chance that you are already following some basic best practices. You probably have a well designed site complete with professional graphics. You may already be in the practice of reviewing competitors’ sites to keep abreast of emerging trends in your specific market. What other areas can you consider to expand your online presence and capture a larger market share? [Read more →]

If you’re running a web site you need to know how it is doing, in particular how you’re performing against your competitors, and where you can improve.These useful tools will help you to monitor and (hopefully) improve the performance of your site according to generally recognized web site marketing criteria.

SEOmoz Trifecta Page Strength Tool

If you would like to measure the strength of a certain page on a site, blog, or an entire domain, then check out the SEOmoz Trifecta Page Strength Tool (free registration required).

Based on various factors you will see your impact within your industry and can compare it to others. Note that free accounts are limited to one report per day. [Read more →]